Your Google Business Profile
- Claimed, verified, and filled in completely
- Real business name, accurate primary category, hours, phone number, and website
- Set up as a service-area business, with your address hidden, if you travel to customers
- Real photos of your work, added regularly
Your website
- A separate page for each main service, with a clear title and heading
- Pages or sections that name the places you actually serve
- Your phone number, name, and service areas written the same way everywhere
- Fast and easy to use on a phone
- A sitemap, verified in Google Search Console
Reviews
- A simple, direct way for happy customers to leave a review
- Polite replies to every review, including the negative ones
- No incentives for reviews, and no fake ones
Tracking
- You know how many calls and form requests your website produces
- You check Search Console occasionally for pages Google cannot find
What not to do
Skip keyword stuffing, copied city pages, fake addresses, and purchased links. They can hurt more than they help. Competition, distance, and time still matter, so no one can guarantee a ranking. Read how we approach local SEO.
Related reading
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