Before launch
- Phone number and email are correct on every page, and the phone number taps to call on a phone
- The contact form sends to the right inbox, and you have tested it yourself
- Business name, service areas, and hours are accurate
- License or registration numbers and insurance details are shown where they apply
- Photos are real, sized for the web, and have descriptive alt text
- Every page has a unique title, description, and H1
- Every link works, and there is a custom 404 page
- The site loads over HTTPS
- A privacy policy is linked near your form
- The site looks right on a phone, a tablet, and a computer
On launch day
- Connect your domain and confirm the site loads at your address
- Make sure no noindex setting is left over from testing
- Confirm the sitemap is available
After launch
- Verify the site in Google Search Console and submit the sitemap
- Update your Google Business Profile with your website address
- Check that calls and form requests are being tracked
- Review the site after a week for anything missed
Submitting a sitemap helps Google find your pages, but it does not guarantee they are indexed. See also our Google Business Profile checklist.
Related reading
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